Client: Pure Pilates NT
Pure Pilates NT is a retreat-style Pilates studio in the NT with 3 studios, offering reformer, barre, mat Pilates and yoga classes within a modern, calming and inclusive environment.
The brand was developed to reflect a feminine, nurturing and empowering experience that supports both mental and physical wellbeing while building a strong sense of community. My work focused on shaping a clear, cohesive brand foundation that expresses the studio’s purpose, personality and point of difference across all touchpoints.
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To define a clear and consistent brand strategy and messaging framework that communicates Pure Pilates NT’s values, positioning and experience, and supports aligned marketing and communications.
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Brand strategy
Brand identity design
Website design (Squarespace)
Social media toolkit
Basic SEO including Google Search Console
